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Monday, March 19, 2012

You too can win.

This week Kimberly Clark Professional announced its Scott Pro Shop Towels Take The Challenge Sweepstakes.   This promotion highlights a new member to the Scott Shop Towel product line and offers a grand prize of a 2012 Dodge Challenger. 

Firelight Media Group helped launch the sweepstakes, working in conjunction with Catalyst, an interactive marketing firm located in CT.  FMG implemented the front end entry form as well as the back end database, complete with tracking and analytics. We had our own challenge throughout the implementation, mainly focused around new security guidelines which KCP recently implemented.  We hold consumer privacy as a high priority, but the new guidelines pushed us to implement even stronger data encryption and pass other security specifications. This ain’t your momma’s  little flash animation after all!

The promotion kicked off with TV ads airing on Spike TV’s Power Block, 2-3 hours of automotive centric weekend programming on Spike TV.  The power of “spreading the word” was illustrated and the power of live data tracking was tested as we watched the sweepstakes entries pour in.

The site experienced usage spikes of close to 3000 visitors per hour as the shows aired on Saturday and Sunday, and we saw entries range from 10 per minute to 10 per second.  Using some of the newest Beta-Release technology, we could view LIVE site analytics that shows, on a map view, people accessing the sweepstakes pages from around the country, all in real time.  It was amazing to see the number of dots popping on and then popping off the screen as users accessed the page. In all we witnessed over 12k entries in less than 2 days and the hits keep on rolling in.

So if you are not affiliated with Firelight Media Group, Catalyst or KCP (or an immediate family member thereof),  you should log onto the Sweeps Entry Page and Take the Challenge. You can also visit the affiliated product page and the TV ad that prompted our successful rollout at the Product Website.

 This sweepstakes runs until October and there is no purchase necessary… though you can feel free to support the sponsors too! 

FMG has worked with Catalyst on numerous promotions over the years, including KCP’s American Ride Sweepstakes, KCP’s Jackson Safety Brand -   Your Face Your Prize! Which was implemented as a Facebook Photo Contest, Fuji Medical – Prima Digital X-Ray Video Contest

In addition to sweepstakes and contests; we implement, maintain, and produce content for custom Learning Management Systems (LMS) for distance learning (AKA- eLearning), including continuing education for Architects and Engineers on McGraw Hills’ Continuing Education Website, and projects for the National Institute of Building Science (NIBS), Department of Homeland Security, New York State Energy Research and Development Authority (NYSERDA)

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