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Tuesday, August 28, 2012

The Personal Side of Social

I must say that the social media wave has hit and is here to stay.  Just recently I received an email from Colleen Swan, a content writer for the web and other print mediums.  Colleen mentioned that she created this blog that mentions Byron.  "I hope you don't mind." 

I was like wow, someone wrote about me?  So of course I read the article right away. After reading the article it made me realize that there is a lot more to marketing and sales then what meets the eye.  In todays world of sales and marketing you have to be in social media, but as Colleen points out, what about the personal connection?  Typing words on Facebook or Twitter then never seeing anyone face to face is not what Facebook had in mind.  

Read the article and let me know how we can have that personal connection. Colleen I feel hits on the missing element of social media.  Leave a comment below or send one to us at 
Have you ever been to a speed-networking event? It’s where you get to pitch your business in 90 seconds, exchange business cards, and hope to score some clients. It’s the real-life version of what engaging in social media is all about – building relationships, only doing it face to face.
The keyword is “networking.” But, in a span of a few short years, the way we do that has profoundly changed how we interact with one another. The Internet and the innovation of ever-changing technology is giving us amazing tools for sharing information. It has quickly redefined what it means to be “social.”  And it’s mind-blowing.

Do I Really Know You?

My favorite social media tool is Twitter. I admit it’s been fun building up my “Twitterverse” of interesting people to follow. In fact, their familiarity in my newsfeed makes me feel like I know them personally. Realistically, I don’t know most of them.
And in spite of all this social-media “connectedness,” I sense a feeling of isolation too. After all, it’s not like we’re all hanging out together at the local pub. We’re simply individuals busily spinning within the frenzy of our virtual worlds trying to get noticed.

Making Connections Real

Which brings me back to real-life connections and a speed-networking event I recently went to hosted by my local Chamber of Commerce.  It was my first one, by the way, and it was intense.
There were about 70 people there. It was mathematically organized to give each of us 90 seconds to deliver our elevator speech to different tables of ten.  It was kind of like playing the game “Musical Chairs. ” Since I’m not mathematical, I was impressed by its cleverness. And, in spite of the butterflies twittering around in my stomach in the hours leading up to the event, it turned out to be lots of fun.

The After-Networking Followup

A few days later, I got an e-mail from one of the attendees who wanted to meet with me to learn more about what I do. I thought, sure, maybe a new client.
I met Byron Campbell, co-owner of Firelight Media Group, a digital media agency, at a local Starbucks. I brought my portfolio. He gave me a business media kit and a nifty notepad and pen branded with the company logo. Old-time marketing tools, for sure. He’s been in business for over 25 years, after all. (Social media tools have been around for less than 10!)
As I filled him in on my business background and expertise as a content writer, he jotted down names of people he thought could use my services, which he later e-mailed to me.
All in all, we shared a delightful hour of conversation worth far more to me than a re-tweet on Twitter.
It turns out, his intention for the meeting was simply to make a personal connection with me and to maybe send some business my way. He was also expanding his sources for business leads. After all, if I get a client who needs content for a new Web site, that client may also be looking for help in putting together a product video. You never know. But I sure do hope I can pay it forward some day.
What resonated with me the most from meeting Byron was his effort to reach out. He shared the personal side of social. And it was great.
What about you? What are you doing to bring in more clients for your business?  Comments welcomed.
Photos courtesy of Robert Cargill at Cargill Photography.
Repost from with permission - If you need a content writer Colleen Swain as seen it all.

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